WHY

Google Analytics for Beginners

Google Analytics for Beginners, an online introductory course for those who have never used Google Analytics or need to brush up on some core topics. We will begin with what Google Analytics is and why it is important.

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We will create an account and implement Google Analytics.

In addition, we will discuss how to read basic reports, set up dashboards, track online conversions, and analyses.

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Google Analytics will also provide access to ecommerce data; long with assisting you on how to better understand analytics features.

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While the of course we will focus on e-commerce, the content is equally applicable to different kinds of businesses like online publishers, support sites, and nonprofit sites.

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